Hello,
I was supposed to write this post last week since iPad was launched then. It was a big hit and everybody was talking about it. For those who do not know, iPad is a tablet produced by Apple. It functions as a connection between iphone and Macbook. Some say iPad is actually the bigger version of iphone.
Before iPad was launched, there were circulated rumours that iPad would change the world for being the first tablet functioning like a computer. Everybody was talking about the greatness of iPad. Was it true what they claimed to be? People believed iPad would cost around USD1000.
On its launching day, everyone was stunned because the price was only USD400! iPad even launched market attack to Amazon which focusing on ibook application. Of course I would chose iPad compared to Kindle when reading ebook!
At Twitter, many people tried to sell Kindle and exchanged it with iPad. With iPad , you can play 3D games, web surfing, Twitter and Facebook and you can even type just like the Macbook.
Unfortunately, after a few days of its launching, gadget observers concluded iPad as a failure. This is because iPad does not support flash (meaning no Farmville, Cafe World and videos). Furthermore, it does not support multitasking (It is just a bigger version of iphone).
There are some vital facts that we have learnt from the launching of iPad :
- We must always overdeliver in producing product. When we over deliver and give more than what the customers want, the customers are happy and satisfied thus they would promote our product and talk good things about it. These would obviously increase sale.
- Do the prelaunch of your product without stating its price. This strategy works and it is very effective. I personally use this strategy. In the case of iPad, everybody was guessing the actual price of this item, but Steve Jobs kept the secret and tight-lipped even at how iPad looked like.
- Give your product for the experts and the gurus to review it. They would promote your product . Steve Jobs gave his iPad to big names such as Jason Calacanis (the founder of Engadget) to write some review about the item.
When iPad was launched , the world was excited and nervous. It was even promoted at the Grammy award!
So, from now onwards, when you want to introduce and launch your product, think carefully the strategies that you might use in order to gain the maximum result.
Ok then. I will share some techniques in launching product later.
Good Luck,
Ammar Zahar.
